A distributor's guide to private label body wash and lotion: real minimums, real pricing, and what changes when it's manufactured in-house instead of relabeled.
Updated August 17, 2026 · Manufactured in Los Angeles
Key Takeaways
- Lotion and shower gel both start at a 250-unit minimum per SKU, with 4-color labels wrapped on the bottle.
- 4 oz. shower gel has a lower 100-unit minimum, useful for testing a new fragrance before committing to volume.
- Real per-unit pricing runs from $3.30 to $4.95 depending on size and format.
- A one-time $65 setup charge covers your label plates; reorders of the same design do not pay it again.
- Both formats are made to order in Los Angeles, not relabeled from a third-party base formula.
Private label body wash and lotion put your brand on a bottle that is manufactured to order, not pulled from a generic base formula and relabeled. Bath Promotions makes both in Los Angeles, wraps each bottle in a full 4-color label, and starts at a 250-unit minimum for most formats, with a lower 100-unit minimum available on 4 oz. shower gel if you want to test a fragrance before committing to volume. Here is what actually changes the price, the format, and the timeline, with real numbers so you can budget before you request a quote.
What does "private label" mean for body wash and lotion?
A private label body wash or lotion is manufactured and bottled specifically for your order, then wrapped in a label carrying your brand alone, no third-party name anywhere on the finished product. That is different from buying a stock formula in bulk and applying your own sticker after the fact: with private label, your brand is part of the production run itself, not an add-on step you handle later.
The formats, and what each one costs
We manufacture two product lines in this category: Hand & Body Lotion and Bath & Shower Gel, each available in more than one size. All of them ship with a full 4-color label wrapped on the bottle, which is what lets a photographic logo, gradient, or multi-color design print cleanly, the same reason our prayer candles use a wrap label instead of engraving.
4-color label, from $4.30 per unit at volume.
4-color label, from $4.30 per unit at volume.
100-unit minimum, 4-color label, from $4.70 per unit at volume.
How much do private label body wash and lotion cost?
Here is the real per-unit pricing across the line. Lotion and 2 oz. shower gel start at a 250-unit minimum; 4 oz. shower gel has the lowest minimum in the category at 100 units.
| Product | Minimum | Starting price | Best price at volume |
|---|---|---|---|
| 2 oz. Hand & Body Lotion | 250 units | $4.50 ea. | $4.30 ea. at 5,000 |
| 4 oz. Hand & Body Lotion, Spa Quality | 250 units | $4.50 ea. | $4.30 ea. at 5,000 |
| 2 oz. Bath & Shower Gel | 250 units | $3.50 ea. | $3.30 ea. at 5,000 |
| 4 oz. Bath & Shower Gel | 100 units | $4.95 ea. | $4.70 ea. at 2,500 |
Pricing includes a full 4-color label wrapped on the bottle. A one-time setup charge of $65 applies to a new label design; reorders do not pay it again.
Why a wrap label instead of engraving or debossing?
Liquid products call for a different decoration method than our candles or bar soap. A full 4-color wrap label lets you use a photographic logo, gradients, or a multi-color palette that engraving and debossing cannot reproduce, which matters for lotion and shower gel since the bottle itself is usually the entire brand surface, not one detail among several. It is the same logic that drives our prayer candle label choice: pick the decoration method that matches what the format needs to communicate.
Which size should you order?
2 oz. is the standard travel and amenity size, the format most often used for hotel welcome kits, spa gift sets, and event favors. 4 oz. reads as a fuller retail size, better suited to a gift set anchor item or a direct-to-consumer product line. If you are testing a new fragrance or design before committing to a full run, the 4 oz. shower gel's 100-unit minimum is the lowest entry point in the category to validate a concept at real (not sample) volume.
How long does production take?
Standard production is 10 to 15 business days after you approve your free proof, the same window used across our line. Every order ships from our own facility in Carson, CA, with no third-party fulfillment centers involved.
Who orders private label body wash and lotion?
This category shows up most in hotel and hospitality amenity programs, spa and wellness partnerships, subscription box inserts, and direct-to-consumer bath and body brands building a full product line. It also pairs naturally with a private label candle or bath bomb order, since all three come off the same production floor under the same proof-and-produce process. See our complete guide to private label spa products for how to build a full line across categories in one order.
Frequently asked questions
What is the minimum order for private label lotion or shower gel?
250 units for lotion and 2 oz. shower gel. 4 oz. shower gel has a lower 100-unit minimum.
How is the logo applied?
As a full 4-color label wrapped on the bottle, which supports photographic logos, gradients, and multi-color designs that engraving cannot reproduce.
Do I pay the setup charge on every order?
No. The $65 setup charge covers your label plates and is a one-time cost per design. Reorders of the same label go straight to unit pricing.
What's the real difference between the 2 oz. and 4 oz. lotion?
Both use the same formula and pricing tiers. 2 oz. is the standard travel and amenity size; 4 oz. Spa Quality is a fuller retail-facing size.
How long does production take?
Standard production is 10 to 15 business days after you approve your proof. Every order ships from our own facility in Carson, CA.
Ready to put your label on a bottle?
Tell us your format, quantity, and timeline, and we will send real pricing from our Los Angeles factory.
Request a Quote →One free proof per order. Manufactured and shipped from Carson, CA.
Related reading: Private Label Bath Bombs: A Distributor's Guide to Custom Manufacturing
