A quick reference for distributors deciding whether a client's program calls for a custom logo candle or a full private label line.
Updated August 17, 2026 · Manufactured in Los Angeles
Key Takeaways
- Custom logo candles put your client's logo on an existing Bath Promotions design; private label builds a new product line under their brand only.
- Custom logo starts at a 50-unit minimum with a known 10 to 15 business day production window.
- Private label minimums vary by vessel, wax, and packaging spec, so it starts with a real conversation, not a catalog price.
- A private label program can still carry a laser-engraved or printed logo if the client wants one.
- Fast gut-check: logo-placement questions mean custom logo; fragrance-ownership or anonymity questions mean private label.
Custom logo candles and private label candles solve two different problems, and mixing them up in a client pitch is the fastest way to quote the wrong program. A custom logo candle is one of our existing candle designs with your client's logo printed or engraved onto it: fast, affordable, and ready to order in a set MOQ. A private label candle is a full product line built from the ground up under your client's own brand: their fragrance choice, their vessel, their packaging, with no Bath Promotions branding anywhere on the finished piece. Here is how to tell which one your client actually needs, and what changes in price, timeline, and control between the two.
What is the real difference between custom logo and private label?
A custom logo candle starts from one of our existing SKUs, in our stock glass, at our stock size, decorated with your client's logo through printing or engraving. The design is ours; the branding on top is theirs.
A private label candle starts from nothing but a spec sheet. Fragrance, vessel, wax blend, and packaging are all built to your client's direction, and the finished product carries their name only, not ours. As we put it on our own private label page: "You bring the brand. We bring the production floor."
Put simply, custom logo is decoration on an existing product. Private label is manufacturing a new one.
Custom logo vs. private label, side by side
| Custom Logo Candles | Private Label Candles | |
|---|---|---|
| Branding on product | Client logo added to our design | Client brand only, no Bath Promotions branding |
| Vessel & wax | Our existing SKUs (glass sizes shown on site) | Client's choice: glass, tins, or apothecary jars; soy or coconut wax blends |
| Fragrance | Comes with the SKU's existing scent | 90+ existing options, or develop one exclusive to the client's line |
| Minimum order | 50 units per design | Varies by vessel and packaging spec, request pricing |
| Best for | Quick-turn branded gifts, event runs, one-off promotions | A client building an actual product line to sell under their own name |
When should you pitch custom logo candles?
Custom logo is the right recommendation when your client needs branded candles fast, at a known price, without getting into fragrance development or packaging design. It is decoration on a proven product, not a new manufacturing program, which means a simpler quote and a shorter conversation. Standard production runs 10 to 15 business days after proof approval, with pricing starting at a 50-unit minimum and stepping down at every quantity break.
50-unit minimum, from $18.00 per unit at volume.
50-unit minimum, from $33.00 per unit at volume.
When should you pitch private label instead?
Private label is the right recommendation when your client wants an actual product line, not a decorated gift run: their own fragrance, their own vessel, their own packaging, sold under their name with no trace of who manufactured it. This is a manufacturing relationship, not a catalog order, so fragrance, vessel, and packaging specs get worked out directly with our Los Angeles team rather than picked off a price list. Minimums vary by the spec, which is exactly why it starts with a real conversation instead of a fixed quote.
If your client is asking questions like "can this be entirely our own brand" or "can we develop a fragrance nobody else has," that is private label, not custom logo. Point them to Private Label & White Label Candle Manufacturing to start that conversation.
Can a private label program still include a logo?
Yes. If a private label client wants their own vessel branded with a mark, the same laser-engraving and printing capability used on our custom logo candles applies to private label runs too. The two are not mutually exclusive; private label is the broader manufacturing relationship, and decoration is one option inside it.
How to explain the difference to your client in one line
When you are on a call and need to make the distinction fast, this is the line that works: "Custom logo puts your name on something we already make. Private label makes something that's entirely yours." That single sentence usually tells you which direction the conversation is about to go. If the client starts asking about their logo placement, color count, or how fast they can get product for an event, stay in the custom logo lane and quote off our existing SKUs. If they start asking about fragrance ownership, vessel exclusivity, or whether anyone will know Bath Promotions was involved, move the conversation to private label and loop in our team before quoting anything, since pricing there is built around their spec, not a catalog number.
Either way, the two programs are not competing options within the same budget line. A client comparing a $19 custom logo candle to a private label program is comparing the wrong things: one is a decorated unit price, the other is a manufacturing relationship with its own cost structure. Set that expectation early and the rest of the quote conversation gets easier.
Frequently asked questions
What's the minimum order for a private label program?
Minimums vary by vessel and packaging spec. Request pricing for exact minimums for your program.
Can a client use their own fragrance for a private label line?
Yes. Clients can start from our existing library of 90+ fragrances or develop something exclusive to their line.
Does a private label candle carry any Bath Promotions branding?
No. Private label products ship under the client's brand only.
Which option is faster to quote, custom logo or private label?
Custom logo, since it starts from an existing SKU with a known 50-unit minimum and a 10 to 15 business day production window. Private label starts with a spec conversation because pricing and minimums depend on the vessel, wax, and packaging your client chooses.
Do you work with distributors on both programs?
Yes. Both custom logo and private label programs are built for ASI, PPAI, and SAGE distributors reselling to their own clients, as well as buyers ordering directly.
Not sure which program fits your client?
Tell us what your client is asking for and we will tell you straight whether that is a custom logo order or a private label conversation.
Request a Quote →Manufactured and shipped from Carson, CA. Trusted by ASI, PPAI, and SAGE distributors since 2005.
Related reading: Custom Laser Engraved Candles: Glowing Branded Corporate Gifts
